Live Somewhere With Character

Irwin is a nod to Madison’s history, paying tribute to Struck & Irwin Fence, a long-standing local company that once stood on this very site. Just as that business was built on craftsmanship, durability, and a no-nonsense Midwest work ethic, Irwin carries forward that same spirit—rooted in character, designed to last, and made for people who appreciate a place with a story.

Irwin isn’t just another new development—it’s designed with personality. Thoughtfully crafted to reflect the energy of Willy Street, it blends modern style with a deep respect for the neighborhood’s history. From unique architectural details to spaces that foster real connection, living here feels like being part of something more.

Irwin is for anyone who values good design, a great location, and a home with character. With smart floor plans, premium finishes, and amenities built for both work and play, it’s especially ideal for professionals who want a space that fits their lifestyle—whether that means working remotely, exploring the neighborhood, or just having a comfortable, stylish place to unwind.

Willy Street is known for its independent spirit, and Irwin is no exception. The building’s design reflects the neighborhood’s unique charm, and our on-site Colectivo café keeps things local. Plus, being steps from Madison’s best shops, restaurants, and nightlife means you’re always in the heart of the action.

Irwin is more than a place to live—it’s a place to connect. Whether it’s catching a movie in the theater room, starting your day at Colectivo, or running into neighbors in the courtyard, you’ll find that this is a community of people who appreciate good conversation, great coffee, and a neighborhood that always has something going on.

If you want an apartment that’s just a place to sleep, there are plenty of options. But if you want a home with personality, in a neighborhood that feels alive, with amenities that actually add to your lifestyle—that’s what Irwin is all about.